Evangelist Marketing

Evangelist Marketing
By:Alex L. Goldfayn
Published on 2012-01-03 by BenBella Books, Inc.


In Evangelist Marketing, Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says that if consumer tech makers ceased all marketing activity today, they would not see a significant decline in sales. In this book, Alex presents why the current state of overly-technical, features-oriented tech marketing, branding, communications and public relations is costing the industry billions of dollars—easy money that's voluntarily being left on the table. Then he lays out a step-by-step system for creating intensely loyal brand evangelists based on deep consumer insights and simple, emotional language. Evangelist Marketing is written for consumer tech companies big and small—from PC manufacturers to Web-based services. It's also sure to improve the work of their marketing and public relations agencies.

This Book was ranked at 13 by Google Books for keyword Amazon Book Review Blog.

Book ID of Evangelist Marketing's Books is n4Qbk-k9LpwC, Book which was written byAlex L. Goldfaynhave ETAG "dqNkdVeXChc"

Book which was published by BenBella Books, Inc. since 2012-01-03 have ISBNs, ISBN 13 Code is 9781936661244 and ISBN 10 Code is 1936661241

Reading Mode in Text Status is true and Reading Mode in Image Status is false

Book which have "288 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by Raters and have average rate at ""

This eBook Maturity (Adult Book) status is NOT_MATURE

Book was written in en

eBook Version Availability Status at PDF is falseand in ePub is true

Book Preview



Komentar

Posting Komentar

Postingan populer dari blog ini

A Guide to Canadian Wilderness Survival

Gambar
A Guide to Canadian Wilderness Survival By:Bruce Zawalsky Published on 2016-11 by This Book was ranked at 16 by Google Books for keyword Amazon Book Review Blog. Book ID of A Guide to Canadian Wilderness Survival's Books is 5VoqvgAACAAJ, Book which was written byBruce Zawalskyhave ETAG "bWU3/k0NBwQ" Book which was published by since 2016-11 have ISBNs, ISBN 13 Code is 9781894713566 and ISBN 10 Code is 1894713567 Reading Mode in Text Status is false and Reading Mode in Image Status is false Book which have " Pages" is Printed at BOOK under Category This Book was rated by 1 Raters and have average rate at "5.0" This eBook Maturity (Adult Book) status is NOT_MATURE Book was written in en eBook Version Availability Status at PDF is falseand in ePub is false Book Preview
Baca selengkapnya

Cultural Forests of the Amazon

Gambar
Cultural Forests of the Amazon By:William L. Balée Published on 2013-08-20 by University of Alabama Press Winner of the Society for Economic Botany's Mary W. Klinger Book Award. Cultural Forests of the Amazon is a comprehensive and diverse account of how indigenous people transformed landscapes and managed resources in the most extensive region of tropical forests in the world. Until recently, most scholars and scientists, as well as the general public, thought indigenous people had a minimal impact on Amazon forests, once considered to be total wildernesses. William Balé e’ s research, conducted over a span of three decades, shows a more complicated truth. In Cultural Forests of the Amazon, he argues that indigenous people, past and present, have time and time again profoundly transformed nature into culture. Moreover, they have done so using their traditional knowledge and technology developed over thousands of years. Balé e demonstrates the inestimable value of indigenous knowle...
Baca selengkapnya

Riva Ridge ~ Penny's First Champion

Gambar
Riva Ridge ~ Penny's First Champion By:Kate Chenery Tweedy,Leeanne Ladin Published on 2012-09-15 by The Forgotten Champion of Meadow Stable… He ran like a deer. But perhaps because he was so light and lithe, Riva Ridge did not pound his legacy into the public mind the way that his bold and brawny superstar stablemate, Secretariat, did. Though he saved The Meadow from the auction block and nearly won the Triple Crown in 1972, Riva lived his life under the enormous shadow of Secretariat. To celebrate 2012 as the fortieth anniversary of Riva’s Derby and Belmont victories, we wrote this book honoring “the forgotten champion” of Meadow Stable. It features exclusive Chenery family photos of Riva, along with personal memories from Penny Chenery, Ron Turcotte, Charlie Davis and others who were close to the horse Penny called her “Golden Boy.” We hope this book gives Riva the long-overdue recognition he deserves for his many accomplishments and his valiant spirit. As his fans once chanted: ...
Baca selengkapnya