Marketing Lessons from the Grateful Dead

Marketing Lessons from the Grateful Dead
By:David Meerman Scott,Brian Halligan
Published on 2010-08-02 by John Wiley & Sons


The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away |freemium| content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, |lose control| to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

This Book was ranked at 3 by Google Books for keyword Amazon Book Review Blog.

Book ID of Marketing Lessons from the Grateful Dead's Books is l9SqDgAAQBAJ, Book which was written byDavid Meerman Scott,Brian Halliganhave ETAG "f1mpX44JxLI"

Book which was published by John Wiley & Sons since 2010-08-02 have ISBNs, ISBN 13 Code is 9780470900529 and ISBN 10 Code is 0470900520

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Book which have "192 Pages" is Printed at BOOK under CategoryBusiness and Economics

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