One Click

One Click
By:Richard L. Brandt
Published on 2011 by Portfolio (Hardcover)


|An insightful look at how Amazon really works and how its founder and CEO makes it happen. Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click. Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new market opportunities, from groceries to auto parts. He's a calculating machine, high energy, passionate, highly aggressive, and out to radically transform retail. Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution. |--

This Book was ranked at 31 by Google Books for keyword Amazon Book Review Blog.

Book ID of One Click's Books is MPARTwEACAAJ, Book which was written byRichard L. Brandthave ETAG "Cs9Jkah5QXI"

Book which was published by Portfolio (Hardcover) since 2011 have ISBNs, ISBN 13 Code is 9781591843757 and ISBN 10 Code is 1591843758

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